> Consulting Expertise

> Sales, Marketing & Customer Strategy

Sales, Marketing & Customer Strategy

Customer Segmentation

The effective execution of a customer segmentation strategy allows companies to allocate scarce resources to areas delivering highest returns, provides a customer insight perspective and streamlines its sales channel. The team works in synergy with our Consumer Insight Research Unit that is capable of implementing accurate quantitative analysis studies that acquires vital information through customer interviews, interactions, innovative feedback systems, focus groups and by direct observations of their purchasing behavior. We help our clients deploy strategic customer segmentation plans, that are developed and initiated effectively to strengthen customer relationships, identify loyal ones and engage them for maximum profitability. 

Customer Loyalty & Commitment

Customers being a company’s most valuable asset and their retention being a predominant factor on executive agendas today has enabled organizations to make necessary adjustments and adopt service excellence measures. We help clients realize the vast potential of a long and loyal customer relationship. Our approach attempts to exploit the promoters; customers who are committed to the brand and would refer others to it and we simultaneously attempt to reduce detractors; customers who are passive and repel business. Visionary Embassy assists clients to identify investment opportunities, build customer relationships, develop customer service levels, strengthen the front-line workforce to maintain customer loyalty and enhance business processes and systems.

Customer Service

An effectively implemented customer service drive has a crucial impact on customer acquisition, retention and overall cost management. Our customer service consultants have worked with clients to adopt service center networks, raise call center efficiency and implement field service operations. We have been able to boost revenues by 10% - 25%, reduce overheads by 10% - 30% while maintaining improved service levels. Visionary Embassy helps raise customer service levels by proactively evaluating current system effectiveness, customer relationship and service processes. In addition, an implementation plan is developed that tracks customer service progress through key metrics, reviews profit increases and performance.

Product Development

Product development involves not only the creation of products but the incorporation of a process that evaluates consumer buying behavior, market demand and competitor benchmarks. The effective executive of product development is critical to the increase and sustainability of revenue growth. Our approach focuses on the creation of the product, its innovation, resources and purpose within the overall delivery process. We seek to identify the progression cycle of a product’s design, development, delivery, sale and customer support. Taking these wide aspects into consideration, we better position our client’s unique selling proposition and give it a strong competitive lead.

Pricing

Few factors of a business operation have as much significance to influence success and profitability as pricing. Considering a typical organization, a 1% increase in price could result in a 200% boost in profit. We work with companies to improve their long term pricing strategy and identify the most prominent pricing opportunities that have potential to be enhanced. The outcome of our pricing strategies help clients acquire market share, enhance product positioning, gain a competitive advantage and drive stronger profitability. Working jointly with a client team, we define and strategically develop guidelines that cover a wide range of business areas such as supply chain processes, inventory, product design and sales volume projection.

Marketing

Well-executed marketing initiatives increase both revenue and profits. We help organizations define such initiatives to target attractive customer segments, build credibility and develop the brand. Brand management being a vital aspect of marketing contributes significantly to a company’s overall strategy in the areas of competitive positioning, market share, product differentiation, consumer loyalty and even revenue projection. Our qualified brand consultants assist clients in the outline of a roadmap that is structured relative to their competitors to analyze industry metrics and benchmark that towards the strategic development of a plan. The effective implementation of this plan would pose as a formidable competitive advantage, gain market share and drive stronger profitability.

Sales Channel Management

The process of channel management involves more than just getting products or services from company to customer. Like all critical functionalities of a business operation, effective sales channel management offers numerous benefits of improved revenue, profitability, market share, customer loyalty and retention. We help clients serve targeted customer segments, maximize sales volume, minimize overheads and provide a sustainable competitive advantage by improving the sales force and channel effectiveness. Over the years, our credentials and experience has helped clients improve revenue growth rates by 15% to 35% while maintaining costs and enhancing customer satisfaction.